“The DMA’s recently released Deliverability White Paper is full of relevant and useful information for any marketer who has experienced problems reaching the inbox.
In fact, it’s likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return Path’s Global Email Deliverability Benchmark Report, 2H 2009.” – dmaemailblog.com
About The Document
Email deliverability has become a formidably technical subject, and it would be easy to write a formidably technical document on the subject. That was not our intention ‐ there is plenty of detailed technical information available on the subject, and the ‘Further Reading’ section will point you in the direction of some of those sources.
“Relevant e-mails avoid ‘mental opt-out’” – Mark Smith
“Email allows us to do more and be more flexible than we can with other media.” – Becky Repka
“We focused on what we considered to be the most critical result categories: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates” – Piotr Krupa
“Email is the Digital Glue” – Amy Garland
“E-mail works as the superglue between the other channels and delivers the richer demographic datasets.” – Anto Chittilappilly
“InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.
The company is distributing messages to its subscriber list and Priority Club members, promoting the app and a bonus offer for consumers who book rooms using it.”
More on dmnews.com
“Hotmail: Poştă electronică de încredere, cu protecţia anti-spam puternică de la Microsoft. Înregistraţi-vă acum.”
Mesaj identificat in footerul unui email receptionat ca bounce :)
