“Buna ziua,
Ma numar printre cititorii revistei dvs., dar in ultimul timp nu am mai primit saptamanal nimic desi m-am abonat la newsletter. Am incercat sa ma abonez din nou si apare eroarea ca sunt deja abonata. Va rog respectuos ca, in limita timpului dvs. sa verificati si sesizarea mea pt ca doresc sa primesc noutatile din revista saptamanal. Va multumesc anticipat si va doresc intregului colectiv multa sanatate,succes si fericire!
Cu toata consideratia si stima mea!”
De multe ori, in Email Marketing, vorbim si de loializare, solutii si strategii de loializare. O strategie de comunicare construita pe valori precum transparenta si onestitate. Provocarea apare atunci cand nu stii cum sa reactionezi la acest tip de mesaje (feedback).
April, 2010 Monthly archive
Email is a very versatile medium that can include customer acquisition (lead or sales), retention, cross-selling, up-selling, and more. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses.
DNS Records
Technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. Examples of proposed authentication standards include: SPF (PO Box, AOL), Sender-ID (Microsoft), DomainKeys (Yahoo), and DKIM (Cisco and Yahoo)
SPF – SPF (Sender Policy Framework) compares an email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. This list is published in the domain’s DNS record.
(v=spf1 mx a:72.72.722.722 -all)
“The number of worldwide email users is projected to increase from over 1.4 billion in 2009 to almost 1.9 billion by 2013. In 2009, 74% of all email accounts will belong to consumers, and 24% to corporate users.
Worldwide email traffic will total 247 billion messages per day in 2009. By 2013, this figure will almost double to 507 billion messages per day.
In 2009, about 81% of all email traffic is spam. According to our projections, a typical 1,000-user organization can spend upwards of $1.8 million a year to manage spam.”
The number of email messages sent in 2009 – 90 trillion :)
More on radicati.com
“Watch your spam complaints every week. Trend and know what direction you are going in.” – Andrew Kordek
“The ESPs get paid based on volume, not success.” – Simms Jenkins
“Email may be old fashioned, but it’s still where we spend a lot of our time online.” – Marshall Kirkpatrick
