The story behind the Email Marketing...

May, 2010 Monthly archive

FWA to launch all new newsletter

Stand by your beds! On Monday 31 May 2010, FWA will launch its all new FWA newsletter. A sleek new design with more focused content to match our new website.

In the interim, take a look at this video, which we feel is the most creative FWA award acceptance to date:

In honour of the occassion of the website being nice… a rocket with a thing on it!

Enjoy the video and we hope you also enjoy the new newsletter on Monday.

~ teamFWA

Update: All New FWA newsletter – June 2010

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Email Interview | Mark Brownlow

Mark Brownlow: I’ve spent the last 12 years doing or writing about email marketing. My goal is simply to help people get better results from their marketing email, both by implementing best practices and challenging established opinion.

I’m fortunate in having no boss, hidden agenda or product/service to sell other than my writing, so can offer an objective opinion unclouded by vendor bias.

What are the benefits of email marketing?

In essence, email gives you a direct conduit into one of the most important and private pieces of online real estate: the inbox. That is both an opportunity and a responsibility.

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Totul a pornit de la…

…looking for companies that use search (SEO or SEM/SEA) to generate opt-ins. Do you know any? – @tamaragielen

…@tamaragielen for the companies it’s hard to understaind that type of email strategy.. – @AlexVolocaru

…@tamaragielen I want to generate AdWords Adds for the newsletter subscription page.. but.. – @AlexVolocaru

Nu voi vorbi foarte mult despre ce este, ce face sau ce comunica programul MBA Romano-Canadian, ci despre campania de comunicare prin email si inregistrare la newsletter.

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“In email marketing, what you see is not what your readers see. Literally.” – MARK BROWNLOW

“Focus on driving a click through either immediately or post an image view.” – Marc Munier

“Engaging with your customers and successfully upselling/cross-selling just has to be a core competency of any business, email marketing is just one place where this plays out.” – Marc Munier

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