The story behind the Email Marketing...

May, 2010 Monthly archive

“This is a question we get all of the time and the answer isn’t always everyone’s favorite. That is because the answer is, that depends. It depends on your list and what and when they want to hear from you. For some businesses Monday is the best day to send, for some it’s Tuesday. I have even met one person whose best time and day to send is Sunday at 6pm.

I would recommend that you test it out for yourself. Do a split test for every day of the week and see which one performs the best for you…” – Jenna Jantsch | Social Media Marketing Manager

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Oamenii din online vad pozitionarea newsletterului doar din punctul de vedere al conceptului, sau mai bine zis a trendului. Pe langa concept, design, strategie etc., avem si subiectul newsletterului, mesaj care trebuie sa se bazeze in primul rand de acel fundament de resurse capabile sa creeze un avantaj competitiv, dar in acelasi timp sa defineasca viziunea campaniei si a mesajului expediat in inbox.

Cum alegem subiectul? Iti creezi un content si o strategie de comunicare. Pe baza contentului iti selectezi 3/4 mesaje, iar apoi imaginatia va avea un rol important. In acelasi timp, cu cele 3/4 mesaje (subiecte), poti lansa si o campanie de Multi Testing, dar depinde numai de tine :)

Altfel spus, identificarea subiectului este un efort de diferentiere in Email Marketing, unde viziunea unica si valoarea mesajului expediat in inbox.. va face ca mesajul sa fie citit, sters sau raportat ca SPAM.

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“The modern email marketer doesn’t picture email as a channel running parallel to print, broadcast, social, and mobile, but rather as one in a series of integrated audience experiences.” – Wendy Roth

“E-mail marketing is a highly measurable form of customer engagement that facilitates real-time assessments of the health of customer relationships. Executed correctly, e-mail continues to reign as the dominant component of an effective cross-channel marketing strategy.” – Michael Thompson

“Email remains a rich and important platform for communication” – Marshall Kirkpatrick

“With the increased number of channels being used by individuals to consume and share information, it is becoming imperative for marketers to take a connected approach to their email marketing efforts” – Kara Trivunovic

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Google has announced the availability of a new Application Programming Interface (API) that allows 3rd party services to offer contextually relevant content and functionality inside the email interface of Google Apps Gmail users. It’s just the latest sign that the email sector is heating up again.

Email remains a rich and important platform for communication, now Google hopes it will become a platform for development too.



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