“Subscriber permission is the foundation of online marketing, in particular email, according to a new report that encourages marketers to change their attitudes toward email marketing and concentrate on quality, not quantity.” – Helen Leggatt
“The first thing marketers must understand is that your email recipients have the power” – Geralmy Swint
“What authentication features should you look for in an ESP? – Awareness” – Steve
“E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.” – Dianna Dilworth
July, 2010 Monthly archive
In urma cu ceva timp am luat decizia sa ma dezabonez de la newsletterul The Wall Street Journal, dar in urma actiunilor intense de a ma dezabona de la comunicarea lor, inregistrarea tot nu a fost procesata :|
In primul rand, cand vorbim de actiunea de Opt Out / Unsubscribe… avem o sarcina foarte importanta, si anume: eliminarea adreselor de email instant, nu dupa 48 de ore – asa cum comunica de la WSJ in newsletter * Your request will take effect within 48 hours !!!
In al doilea rand, cand un user / abonat.. a ajuns sa trimita un reply la cel putin 2-3 adrese de email (redactie, contact etc.) cu mesajul * UNSUBSCRIBE me from all your email communications, si tu trimiti un reply – un fel de mesaj automat, cu * Please allow up
to 10 days for this to take effect, ori sunt prea prost sa inteleg procesul de dezabonare, ori ceva imi scapa :|
