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Newsletter Arcadia Hospital

Cand incercam sa optimizam un proces de colectare abonati, ne confruntam cu o problema comuna, si anume: cum? ce metode? oare functioneaza? etc. Pana cand nu vom testa sistemul de colectare pe toate canalele de comunicare (nu doar online)… si indiferent daca obiectivul este sa dezvoltam baza de date sau sa loializam abonatii, nici nu vom afla rata de conversie. Corect?

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“One of the advantages that email has over social is the database. With email, you can recognize and respect the behaviors and interests of your subscribers, and continue to evolve the relationship with subscribers over time. Data is key to that.” Marc Haseltine, Manager of Email Marketing at National Geographic.

More on dmnews.com

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“I recently received an email from what looked like my bank saying I should update my account, but it looked a little weird. I clicked on the “show details” link and quickly learned it wasn’t from my bank after all; instead of being sent from First National Bank’s real email address, this message originated from a random South African domain. If I hadn’t viewed these details, I could have been tricked — it wasn’t entirely obvious that this email was a fake.” – Ela Iwaszkiewicz

Phishing messages are a form of spam that attempt to deceive recipients in order to gain access to their personal information. Starting today, Gmail will automatically display more information about the origin of certain messages you receive so you can be better informed and protect yourself from getting tricked. If someone fakes a message from a sender that you trust, like your bank, you can more easily see that the message is not really from where it says it’s from…

More on Gmail blog

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Ma intreb > cum poti sa ai peste 150k abonati la newsletter si sa generezi o rata de open de doar 3-4% si doar 1% unique clicks o.O

P.S. Open your eyes..

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Arcadia Hospital a lansat modulul de abonare la newsletter-ul spitalului. De aici si pana la primul newsletter, nu mai este mult. Abonatii vor primi periodic ultimele informatii generale despre spital, promotii disponibile si oferta de servicii, precum si articole de educatie pentru sanatate sau de prezentare a altor aspecte importante si utile pentru pacientii spitalului.

Acum, in spatele lp-ului.. lucrurile stau cam asa:

- un modul de abonare la newsletter segmentat + update date (din newsletter sau direct din lp)
- o arhiva cu cele mai importante newslettere (rss)
- un CTA de dezabonare (email + lp)
- un fb like (share pe Facebook)
- un back end si front end de exceptie :)

Acestea fiind spuse, sunt convins ca newsletter-ul Arcadia Hospital va genera un feedback pozitiv si va umple inbox-ul abonatilor intr-un mod cat mai placut.

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