The Art And Science Of The Email Signature

Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to get right, but they affect the tone of every email you write.

Email signatures contain alternative contact details, pertinent job titles and company names, which help the recipient get in touch when emails are not responded to. Sometimes, they give the recipient an idea of who wrote the email in case it has been a while since they have been in touch. They are also professional: like a letterhead, they show that you run a business (in some countries, you’re required to do so). Here are some tips on how to create a tasteful signature that works.

More on smashingmagazine.com

10 tips for getting started with Email Marketing

01 | Email Marketing budgets and trends

• Email Marketing ROI gets a lot of good PR
• Can be: 100/300, 500/1000 and over 1000 Euro

02 | Building Your Email Marketing Campaign

• Make a 2010/2011 email marketing plan
• Email isn’t a short-term tactic. It’s a forever tactic
• Create an email template that reflects your brand
• Start building your email list (Double Opt-In)
• Clean your database

Email Rendering

Există oameni care cred că mă simt cuprins de evoluţia spamului şi motivarea importurilor la nivel de baze şi liste închiriate/cumpărate. Greşit! N-am contact cu misiunea divină a spamului şi nu m-am nascut să mă sacrific pentru dorinţa unui client de a se “promova” prin interese private.

Aşa că nu vă mai rețin cu introduceri inutile şi vă invit să analizaţi practicile folosite în comunicarea prin email.