The story behind the Email Marketing...

Conform studiului “The Social Break-Up“, publicat recent de ExactTarget (Social Media & Email Marketing Software), mai mult de 90% din consumatori se dezaboneaza de la newsletter, dau ‘unlike’ pe Facebook si ‘unfollow’ pe Twitter, deoarece comunicarea este irelevanta, plictisitoare sau are o frecventa ridicata.

From the study…

• “91% of consumers have unsubscribed from opt-in marketing e-mails.”
• “77% of consumers report being more cautious about providing their e-mail address to companies versus last year.”
• “81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed.”
• “71% of consumers report being more selective about “liking” a company on Facebook than they were last year.”
• “51% of consumers expect that a “like” will result in marketing communications from brands, while 40% do not believe it should result in marketing communications.”
• “41% of consumers have “unfollowed” a company on Twitter.”

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