“Relationships should never end after a purchase” – Loren McDonald
“Respect the user’s mailbox” – Yahoo! Mail
“Be patient, send smarter, and constantly monitor” – Tom Sather
Citeste tot articolul »Citate din Email Marketing
“Email deliverability is a key issue in email marketing” – Chris Kolbenschlag
“If after two or three emails there isn’t anything relevant or exciting for me, I unsubscribe myself.” – Hunter, 19, Phoenix, AZ
“I’m on too many mailing lists and it’s just taking up space in my inbox. So if I notice that I never buy anything from them or haven’t been reading their emails, I unsubscribe.” – Lindsay, 27, Fort Collins, CO
“I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me asking for it.” – Karen, 36, Little Rock, AR
“I’m happy to provide an email address if I can see a direct value of getting emails from the brand or company. On the other hand, I’m reluctant to share my email address if the benefits are vague – when they just say “sign up to receive our newsletter”.” – Jeff, 43, Boston, MA
Mai multe citate, aici.
Citeste tot articolul »“Email marketing is measurable, cost-effective, easy to implement, eco-friendly, and it allows you to be creative, charitable, interactive, and/or sophisticated – basically any message you want to convey around this time of year. There’s now less than three weeks until Christmas, so while there’s still time to send a card, you definitely need to start planning if you haven’t already!” – Amy Garland
Citeste tot articolul »“Subscriber permission is the foundation of online marketing, in particular email, according to a new report that encourages marketers to change their attitudes toward email marketing and concentrate on quality, not quantity.” – Helen Leggatt
“The first thing marketers must understand is that your email recipients have the power” – Geralmy Swint
“What authentication features should you look for in an ESP? – Awareness” – Steve
“E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.” – Dianna Dilworth
