“In email marketing, what you see is not what your readers see. Literally.” – MARK BROWNLOW
“Focus on driving a click through either immediately or post an image view.” – Marc Munier
“Engaging with your customers and successfully upselling/cross-selling just has to be a core competency of any business, email marketing is just one place where this plays out.” – Marc Munier
Citate din Email Marketing
“The modern email marketer doesn’t picture email as a channel running parallel to print, broadcast, social, and mobile, but rather as one in a series of integrated audience experiences.” – Wendy Roth
“E-mail marketing is a highly measurable form of customer engagement that facilitates real-time assessments of the health of customer relationships. Executed correctly, e-mail continues to reign as the dominant component of an effective cross-channel marketing strategy.” – Michael Thompson
“Email remains a rich and important platform for communication” – Marshall Kirkpatrick
“With the increased number of channels being used by individuals to consume and share information, it is becoming imperative for marketers to take a connected approach to their email marketing efforts” – Kara Trivunovic
“Marketers too often confuse media metrics like contacts mailed or open rate, with actual business metrics like conversions and ROI.” – Anto Chittilappilly
“With e-mail marketing, you can shift from a reactive posture to a proactive stance that lets you engage and control interactions with customers.” – Michael Thompson
“Effective e-mail marketing campaigns offer a sophisticated set of synchronized, event-triggered, relevant messages that correlate to customer actions and personal information.” – Michael Thompson
“Relevance is the most important aspect of e-mail marketing.” – Michael Thompson
“Relevant e-mails avoid ‘mental opt-out’” – Mark Smith
“Email allows us to do more and be more flexible than we can with other media.” – Becky Repka
“We focused on what we considered to be the most critical result categories: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates” – Piotr Krupa
“Email is the Digital Glue” – Amy Garland
“E-mail works as the superglue between the other channels and delivers the richer demographic datasets.” – Anto Chittilappilly
“Watch your spam complaints every week. Trend and know what direction you are going in.” – Andrew Kordek
“The ESPs get paid based on volume, not success.” – Simms Jenkins
“Email may be old fashioned, but it’s still where we spend a lot of our time online.” – Marshall Kirkpatrick
