Email Interview
Email Interview | Mark Brownlow
Mark Brownlow: I’ve spent the last 12 years doing or writing about email marketing. My goal is simply to help people get better results from their marketing email, both by implementing best practices and challenging established opinion.
I’m fortunate in having no boss, hidden agenda or product/service to sell other than my writing, so can offer an objective opinion unclouded by vendor bias.
In essence, email gives you a direct conduit into one of the most important and private pieces of online real estate: the inbox. That is both an opportunity and a responsibility.
Citeste tot articolul »Alex Volocaru | Loren, I know who you are, but for .ro I need a general bio … who you are, how you got started, why you keep making email marketing, what inspires you most, and any other bits you’d like to include.
Loren McDonald | I have been in marketing and consuting for 25 years and in the Internet space since the 1990s. I first dabbled in email marketing at USWeb/CKS in 1998 but fell in love with the medium in late 2000. What drove my excitement and passion for email was its immediacy, targeting capabilities and ability to measure a wide array of customer actions. Currently in my role as VP, Industry Relations at Silverpop, I spend a great deal of my time helping marketers see the value of email and engagement marketing techniques and how to deploy best practices. What motivates me now is helping marketers take email to the next level by integrating it with other communication channels including social media and incorporating it as a foundation in B2B lead nurturing programs.
Alex Volocaru | We know both that the email marketing has gone from a simple service a huge sphere based on strategy and loyalty. There is no development without creativity and originality, that might offer both the leader position and the newsletter spirit. The newsletter gives value and first of all must be based on that foundation of resources capable of creating a design and a clean HTML code, which is a small part of the puzzle needed for a successful identification of the message transmitted towards the subscriber.
In order to register opens, clicks, recommendations or any other statistics, it is important to keep the message and the HTML code in a clean environment that is relevant for the reader. Whenever you say „subscribe to newsletter” you must prove this through quality, knowledge and value in order to create a long term relationship and create a competitive advantage that can sent to the readers emotional messages.
Citeste tot articolul »