The story behind the Email Marketing...

Email Marketing

Email Marketing

Incerc de n/a ori sa ma dezbonez de la alertele BSM-MBA, dar nimik > SPAM peste SPAM. Imediat cum dau click pe * Daca nu doriti sa primiti newsletterul BSM MBA sau acest mesaj a ajuns din greseala in casuta dumneavoastra si doriti sa va dezabonati click aici, care oricum este formulat gresit (din greseala), ajung intr-un landing page unde imi este confirmata cererea de dezabonare prin mesajul * Adresa de email email@email a fost stearsa din aceasta lista de emailuri BSM MBA., care nu este nimik mai mult decat un mesaj fals :)

BSM-MBA > SPAM peste SPAM > pentru ce? Dar nu SPAM-ul a fost factorul care m-a influentat sa fac share la povestea de mai sus, ci agresivitatea comunicarii, fara nici un vector emotional care sa genereze acel CTA mult cautat, sau mai mult decat atat, un minim interes pe segmentare, profil sau public tinta > unde este claritatea informatie? Prin urmare, pana cand?

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Astazi a fost lansat noul design al site-ului Diamante.ro. Felicitari Horatiu! In acelasi timp am lansat si noua paleta de culori a newsletter-ului > un nl simplu, curat si atractiv.. care ofera reduceri de peste 20% direct in inbox-ul abonatilor.

Abonati-va si “bucurati-va de stralucire” …

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Newsletter Arcadia Hospital

Cand incercam sa optimizam un proces de colectare abonati, ne confruntam cu o problema comuna, si anume: cum? ce metode? oare functioneaza? etc. Pana cand nu vom testa sistemul de colectare pe toate canalele de comunicare (nu doar online)… si indiferent daca obiectivul este sa dezvoltam baza de date sau sa loializam abonatii, nici nu vom afla rata de conversie. Corect?

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“One of the advantages that email has over social is the database. With email, you can recognize and respect the behaviors and interests of your subscribers, and continue to evolve the relationship with subscribers over time. Data is key to that.” Marc Haseltine, Manager of Email Marketing at National Geographic.

More on dmnews.com

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“I recently received an email from what looked like my bank saying I should update my account, but it looked a little weird. I clicked on the “show details” link and quickly learned it wasn’t from my bank after all; instead of being sent from First National Bank’s real email address, this message originated from a random South African domain. If I hadn’t viewed these details, I could have been tricked — it wasn’t entirely obvious that this email was a fake.” – Ela Iwaszkiewicz

Phishing messages are a form of spam that attempt to deceive recipients in order to gain access to their personal information. Starting today, Gmail will automatically display more information about the origin of certain messages you receive so you can be better informed and protect yourself from getting tricked. If someone fakes a message from a sender that you trust, like your bank, you can more easily see that the message is not really from where it says it’s from…

More on Gmail blog

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