Inbox placement

Publicat Thursday, 02 September 2010


“..utilizing user behavior when determining individual-level inbox placement for Windows Live Hotmail. That means that an individual user’s behavior can influence the delivery of a message from a particular source for that user only. The individual-level analysis overrides the global spam filter’s decision. As a result, the way one user interacts with messages from a certain source might influence Hotmail to put those messages in that user’s inbox, whereas the way another user interacts with the same messages might influence Hotmail to put those messages in that user’s junk folder, regardless of what the global spam filter suggests.

…metrics are being analyzed to determine interaction? It’s important to note that clicks are NOT a metric in the mix. But Hotmail is looking at a large number of metrics including:

* Messages read, then deleted
* Messages deleted without being read
* Messages replied to
* Frequency of receiving and reading a message from a source”

Learn more on mediapost.com

Lovely Email Marketing words * inbox placement, user behavior, interaction…

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How will Priority Inbox affect brands and email marketers?

Publicat Wednesday, 01 September 2010


“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.

Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” - Margaret Farmakis, Return Path

Learn more on econsultancy.com.

P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)

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Pe locuri, fiti gata… BET!

Publicat Wednesday, 01 September 2010


Ieri a fost ultima zi de vacanta Yepp, iar de azi The Coach te asteapta la antrenamentele pentru Yepp 6. In schimb, ce as vrea sa urmariti este continutul ( copyrightul ) alertelor * by Alex Molico ;)

Subiect * Incep antrenamentele! Pe locuri, fiti gata… BET!
Continut * Salut Alex, Azi incep Antrenamentele Oficiale pentru Yepp 6. Pune-te pe betuit sa dai jos kilogramele in plus luate in vacanta Yepp!

Nu in ultimul rand, astazi dai cu betul in Romania - Albania si Franta - Belarus. Pune-ti toate beturile!

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