“The mission of Yahoo! Mail is to deliver all the messages users want to receive and none that they do not. One of our strongest tools is our users’ feedback, i.e. the messages users mark as “Spam” and “Not Spam.” The simplest way for you to ensure your messages are delivered is to avoid looking like a spammer: The following are some more detailed suggestions on how to do so.”
- Send email to those that want it
- Use email authentication such as DKIM
- Consistently manage your lists
- Respect the user’s mailbox
- Pay attention to your email’s content
- Be CAN-SPAM compliant
- …
Learn more: What are some best practices when sending to Yahoo! Mail?
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