The story behind the Email Marketing...

Email Relationship

Email Relationship

If you don’t know, Epsilon, an Email marketing provider, has announced on March 30 that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system”. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam email messages as a result.

Today, I receive an important message from Polo Ralph Lauren…

“To our valued customers,

Polo Ralph Lauren’s former email service provider, Epsilon, recently informed us that an unauthorized third party gained access to an Epsilon email application and obtained names and email addresses of Polo Ralph Lauren customers. We have been informed by Epsilon that the company took immediate action to address the system vulnerability and is working with the U.S. Secret Service to investigate. We regret that you may have been affected by this.

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“I think with all the changes that we’re seeing and the different ISPs it’s going to get more and more important to get more relevant, to get more targeted, segmented, absolutely starting to do some of that lifecycle marketing, automated triggers, real-time marketing, that’s going to make a big impact on people’s performance this year.” – Kristen Gregory

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“It’s important to remember that effective email marketing is not a numbers game. Each of your subscribers are real people and the goal should be to develop happy, responsive lists by providing valuable content.” – Ros Hodgekiss

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“We introduce you our most romantic collection, so you get ready for Valentine’s Day. Celebrate it with nice company, and prepared with the most fun complements.

The lingerie bets for passion red and the vichy pattern, and chooses the sophistication of fabrics as the plumetti and the satin. A rain of little hearts is printed on pyjamas, night-shirts and accessories. Find them in wallets, sleeping masks, hairclips and pink post-it. Hello Kitty joins the celebration of Valentine’s Day and appears in t-shirts and home slippers to remind us that… love is in the air!” – Oysho

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“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.

Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” – Margaret Farmakis, Return Path

Learn more on econsultancy.com.

P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)

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