The story behind the Email Marketing...

ESP

Hotmail a anuntat ca intentioneaza sa permita userilor sa isi creeze mai multe conturi de email, multiplicand contul principal si permitand un numar de pana la 5 adrese tip “email alias“.

Citeste mai mult: Hotmail launches accounts you can throw away

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“..utilizing user behavior when determining individual-level inbox placement for Windows Live Hotmail. That means that an individual user’s behavior can influence the delivery of a message from a particular source for that user only. The individual-level analysis overrides the global spam filter’s decision. As a result, the way one user interacts with messages from a certain source might influence Hotmail to put those messages in that user’s inbox, whereas the way another user interacts with the same messages might influence Hotmail to put those messages in that user’s junk folder, regardless of what the global spam filter suggests.

…metrics are being analyzed to determine interaction? It’s important to note that clicks are NOT a metric in the mix. But Hotmail is looking at a large number of metrics including:

* Messages read, then deleted
* Messages deleted without being read
* Messages replied to
* Frequency of receiving and reading a message from a source”

Learn more on mediapost.com

Lovely Email Marketing words * inbox placement, user behavior, interaction…

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Asa cum spun si cei de la Hotmail, mai jos avem o mica avanpremiera a ceea ce este in pregatire.

Mesajele nedorite nu au ce cauta în Inbox

Un Inbox fara spam – Prin intermediul tehnologiei Microsoft SmartScreen® (utilizata si in alte produse Microsoft, ca Microsoft Office Outlook® si Internet Explorer®), Hotmail va ajuta automat si eliminati mesajele nedorite.

Dati la o parte mesajele nedorite – Atunci cand efectuati operatii de stergere sau de mutare a mesajelor de posta electronica in foldere, noul instrument de Parcurgere va va intreba daca doriti ca actiunea respectiva sa se execute automat asupra tuturor mesajelor viitoare asemanatoare.

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Google has announced the availability of a new Application Programming Interface (API) that allows 3rd party services to offer contextually relevant content and functionality inside the email interface of Google Apps Gmail users. It’s just the latest sign that the email sector is heating up again.

Email remains a rich and important platform for communication, now Google hopes it will become a platform for development too.



More on readwriteweb.com

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