Citate din Email Marketing

“E-mail is a fantastic way of competing with larger organizations because it is very low cost and also very personal” - Mathew Patterson

“Small businesses use e-mail marketing effectively because they don’t have the budget of larger organizations” - Ben Chestnut

“Creating a great subscriber experience is not a matter of budget or size but of creativity and empathy with the recipient” - Mathew Patterson


“Every business owner is an expert in something, so as long as it’s relevant to the business and appropriate for the audience then it’s a good source of content. Raunchy jokes or your children’s artwork are rarely appropriate in e-mail marketing” - Mathew Patterson

“And install Google Analytics and learn how to track conversion. This way, you can see your e-mail marketing ROI (define).” - Ben Chestnut

“Social media is cool, but also requires regular maintenance” - Ros Hodgekiss

“For a low volume sender, shared IPs offer the ability to utilize a pre-established reputation” - Justin Rauschenberg