Citate din Email Marketing
“Email marketing is a very effective tool when reaching out to an established customer base by sending email messages with true value.” – Dan Forootan
“Like anything, effective email marketing is a skill that you hone over time.” – Steve Adams
“I think what they need to understand is that just like them and all of us, we don’t open everything. There’s no time and sometimes no interest in the subject line.” – Raj Khera
“Do not expect all of your readers to open your message, even those you have a very good relationship with. Keep at it, sending your newsletter regularly.” – Raj Khera
“Marketing shouldn’t stop after the first email is sent.” – Janine Popick
“Email gives us a chance to tell a strong story, and bring prospects to our website for interaction.” – Security software marketer
“Never buy an email list. There is no such thing as an opt-in list that you can buy. Think about it: would you ever put your name on a list and give someone permission to resell it over and over, thereby flooding your email address with unsolicited offers? No, and neither would anyone else.” – Raj Khera
“The key to success has always been in sending to a list with quality email addresses.” – Dan Forootan
“Email isn’t a short-term tactic. It’s a forever tactic” – Jason Baer
“It’s a constant struggle and a lot of education is still needed.” – Tamara Gielen
“The only reason we have the focus on clicks is that they can be measured.” – Gian Fulgoni
“Be relevant in your communication. Don’t bombard consultants with every new campaign.” – Mike Duda
“E-mail apparently needs a little salesmanship. Just look at the lackluster effort most retailers delivered and the poor results they got this holiday season. Retailers suffered some of the worst traffic numbers since the beginning of online shopping, but e-mail could play a significant role in reversing that trend. Yet few did it right and opportunities were lost.” – Bill McCloskey
