Online Shift - Email Marketing

Orice zi vine într-o zi. Acum, în calitate de consumator de newslettere şi soluţii de Email Marketing, vă propun ca pe 22 Februarie, să ne întâlnim - online, la emisiunea lui Ciprian Gavriliu - Online Shift.

Aşa cum spune şi Ciprian pe blogul lui, voi încerca să aduc la suprafaţă cât mai multa informaţie din Email Marketing şi nu numai.

În Email Marketing avem nevoie de echilibru ca de aer. Aici vorbim de un efort de comunicare planificat, începând de la concept, infrastructură şi analiză, la design, strategie şi comunicare. Daca ar fi sa aleg o definiţie pentru comunicarea prin email, aş alege-o pe aceasta: Email marketing is a relationship, let’s not forget this. Sună ciudat?

În fine, abia aştept să treacă cele două săptămâni şi să dezbatem subiectul împreună.

Numai bine,
Alex

The Art And Science Of The Email Signature

Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to get right, but they affect the tone of every email you write.

Email signatures contain alternative contact details, pertinent job titles and company names, which help the recipient get in touch when emails are not responded to. Sometimes, they give the recipient an idea of who wrote the email in case it has been a while since they have been in touch. They are also professional: like a letterhead, they show that you run a business (in some countries, you’re required to do so). Here are some tips on how to create a tasteful signature that works.

More on smashingmagazine.com

Email experience

Everyone’s talking about the iPad right now. I’ve been thinking about how it’ll affect email marketers. I believe it’s going to redefine the experience of reading email, along with some incredible benefits for email marketers:

• Recipients who are relaxed and engaged
• Huge preview pane
• Images in emails displayed by default
• Support for video in email
• Large, vivid color screen

More on our partners ( SPAM and HTML preview tests ) website * litmusapp.com

And now.. my opinion: couldn’t agree more :D

@razvanpavel hai ma :)) in reply to razvanpavel 2 days ago