How will Priority Inbox affect brands and email marketers?
“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.
Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” – Margaret Farmakis, Return Path
Learn more on econsultancy.com.
P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)
Articole asemanatoare:
- Gmail si politica Anti SPAM / Phishing De ceva timp observ o serie de schimbari majore in contul de email oferit de Google * Gmail. Pe langa...
