Inbox placement
“..utilizing user behavior when determining individual-level inbox placement for Windows Live Hotmail. That means that an individual user’s behavior can influence the delivery of a message from a particular source for that user only. The individual-level analysis overrides the global spam filter’s decision. As a result, the way one user interacts with messages from a certain source might influence Hotmail to put those messages in that user’s inbox, whereas the way another user interacts with the same messages might influence Hotmail to put those messages in that user’s junk folder, regardless of what the global spam filter suggests.
…metrics are being analyzed to determine interaction? It’s important to note that clicks are NOT a metric in the mix. But Hotmail is looking at a large number of metrics including:
* Messages read, then deleted
* Messages deleted without being read
* Messages replied to
* Frequency of receiving and reading a message from a source”
Learn more on mediapost.com
Lovely Email Marketing words * inbox placement, user behavior, interaction…
