How will Priority Inbox affect brands and email marketers?

Publicat Wednesday, 01 September 2010


“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.

Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” - Margaret Farmakis, Return Path

Learn more on econsultancy.com.

P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)

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Pe locuri, fiti gata… BET!

Publicat Wednesday, 01 September 2010


Ieri a fost ultima zi de vacanta Yepp, iar de azi The Coach te asteapta la antrenamentele pentru Yepp 6. In schimb, ce as vrea sa urmariti este continutul ( copyrightul ) alertelor * by Alex Molico ;)

Subiect * Incep antrenamentele! Pe locuri, fiti gata… BET!
Continut * Salut Alex, Azi incep Antrenamentele Oficiale pentru Yepp 6. Pune-te pe betuit sa dai jos kilogramele in plus luate in vacanta Yepp!

Nu in ultimul rand, astazi dai cu betul in Romania - Albania si Franta - Belarus. Pune-ti toate beturile!

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Eficienta sistemului Double Opt-In

Publicat Tuesday, 31 August 2010


Odata cu articolul de astazi aduc in discutie beneficiile sistemului * Double Opt-In ( dubla confirmare ), dar atasat formularului de inregistrare / abonare la newsletter. Principala problema este de a arata in ce masura merita sa facem un request de reconfirmare si pentru campul * email, din formularul siteului.

Acum, cu ceva timp in urma ma intrebam de ce unele siteuri ma forteaza sa completez de doua ori emailul, like * firstName, lastName, email + email. Nu mi-am dat seama, dar.. odata cu activarea unui cont de email marketing si in numai 3 sapt. am inregistrat aprox. 700 de hard bounceuri - numai din formularul de inregistrare. Motivul? Simplu. Cei care se inregistreaza.. completeaza gresit sau in graba campul * email !!!

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