The story behind the Email Marketing...

Unsubscribe from KOKO

Saturday, 16 April 2011
Publicat in: Email Marketing

Too often in email marketing the unsubscribe process is overlooked. Marketers have the attitude of, “They’re leaving anyway; why does it matter if the process is a good one?” I think this is a huge missed opportunity, and that the unsubscribe process can actually be used to re-win over your subscribers.

How about this?

Please select from the following and press ‘submit’:

{ } please Email me until I tell you otherwise
{ } I’ll try { } more Emails
{ } please stop sending me Email

Remember: Even subscribers who have opted out are still future re-subscribers and maybe even customers. Treat them as valued subscribers even during the unsubscribe process, and show them that you really care about their preferences.

Source: http://www.koko.uk.com

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SPAM de la certSIGN?

Thursday, 14 April 2011
Publicat in: SPAM

Sa faci SPAM, e usor. Sa il faci legal, e mai greu.

Nu stiu cum au colectat cei de la certSIGN baza de date, dar atata timp cat vorbim de o comunicare comerciala, NU te poti ascunde in spatele mesajului > “Conform legislatiei in vigoare privind comunicarile comerciale, acest mesaj NU POATE FI CONSIDERAT SPAM si este prima etapa spre inceperea unei colaborari cu dumneavoastra.”

Ideea de a trimite mesajul si a face SPAM a fost atat de vibranta, incat cei care au colectat adresele de email nici nu si-au dat seama ca au salvat si adresele concurentilor din acelasi segment.. wow :|

“Stimata doamna / Stimate domn,

CERTSIGN emite certificate digitale calificate intr-o oferta speciala pentru companiile si contabilii care doresc sa depuna declaratiile fiscale on-line. Utilizand un singur certificat digital calificat, contribuabilii mici si mijlocii pot depune declaratiile fiscale la ANAF pentru un numar nelimitat de societati, semna documente electronice cu aceeasi valoare ca si un document tiparit pe hartie si semnat olograf transmite informatii electronice si catre alte institutii ale statului….

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Email loyalty and valued customers

Wednesday, 13 April 2011
Publicat in: Email Marketing, Email Relationship

If you don’t know, Epsilon, an Email marketing provider, has announced on March 30 that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system”. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam email messages as a result.

Today, I receive an important message from Polo Ralph Lauren…

“To our valued customers,

Polo Ralph Lauren’s former email service provider, Epsilon, recently informed us that an unauthorized third party gained access to an Epsilon email application and obtained names and email addresses of Polo Ralph Lauren customers. We have been informed by Epsilon that the company took immediate action to address the system vulnerability and is working with the U.S. Secret Service to investigate. We regret that you may have been affected by this.

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Resuscitarea unui newsletter

Monday, 21 March 2011
Publicat in: Email Marketing

Dincolo de pasiunea pentru email marketing si cromatica comunicarii prin email, anul trecut – undeva prin Aprilie 2010, vorbeam despre solutii si strategii de loializare, dar si cum un important newsletter a intrat in standby – din n/a motive. In schimb, incepand cu 2011, putem vorbi despre resuscitarea lui.

Newsletter-ul revistei Formula AS e un altfel de newsletter – vorbim de aprox. 12,000 abonati (cititori fideli) :)

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Segmentare sau segregare?

Thursday, 03 March 2011
Publicat in: Email Standards

Cat de importanta este segmentarea bazei de date? Dar segregarea IP-urilor? Daca ar fi sa ma intrebi pe mine, este esential ca segmentarea sa se sincronizeze perfect cu segregarea IP-urilor.

Segregarea IP-urilor poate fi asociata si cu mesajele tranzactionale, mesaje care pot fi > mesaje de follow-up, mesaje b2b sau b2c, mesaje de facturare, remindere pentru confirmari > inregistrare / reminder password, triggere, autorespondere etc.

As mai adauga ca, in urma cu 30 min, am trimis un request de segregare, mai exact > un cont de mailing segregat pe 4 IP-uri.

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hm ... 2011-08-05

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