Landing Page in Email Marketing

Publicat Tuesday, 07 September 2010


“The page on a website where the visitor arrives, It is not necessarily the home page, but maybe a bookmarked page or a linked page. In the sphere of email marketing, the landing page is the page where the message directs the recipient via link.” - Estefania Lazardi

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Inbox placement

Publicat Thursday, 02 September 2010


“..utilizing user behavior when determining individual-level inbox placement for Windows Live Hotmail. That means that an individual user’s behavior can influence the delivery of a message from a particular source for that user only. The individual-level analysis overrides the global spam filter’s decision. As a result, the way one user interacts with messages from a certain source might influence Hotmail to put those messages in that user’s inbox, whereas the way another user interacts with the same messages might influence Hotmail to put those messages in that user’s junk folder, regardless of what the global spam filter suggests.

…metrics are being analyzed to determine interaction? It’s important to note that clicks are NOT a metric in the mix. But Hotmail is looking at a large number of metrics including:

* Messages read, then deleted
* Messages deleted without being read
* Messages replied to
* Frequency of receiving and reading a message from a source”

Learn more on mediapost.com

Lovely Email Marketing words * inbox placement, user behavior, interaction…

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Citate din Email Marketing

Publicat Thursday, 02 September 2010


“Respect your recipients ahead of your bottom line.” - Laura Atkins

“sa faci vanzari din ‘trafic bun’, nu din ‘trafic mult’” - Krumel

“Building a foundation for effective e-mail campaigns” - Michael Thompson

“moving marketing messages beyond the inbox” - Simone Barratt

“Email is where I store almost every recipe that I have tried, liked, or aspire to try in the future.” - NancyL

“Authentication: A Key To Getting Your Emails Delivered” - Lindsay Clark

“Making email a better place” - Rapportive

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