The story behind the Email Marketing...

Tag "Anti-SPAM"

Gmail, Hotmail si rata de livrare

Tuesday, 26 April 2011
Publicat in: Anti-SPAM, Email Marketing, Recomandari

In ultima perioada am observat cum mai multe newslettere (alerte, autorespondere, mesaje tranzactionale etc.), sunt expediate direct in folderul Bulk/SPAM (@gmail, @hotmail). In vederea imbunatatirii ratei de livrare, expeditorii, chiar si clientii, care se confrunta cu aceasta problema, vor trebui sa abordeze cu o mai mare atentie practicile de comunicare, in mod special > procesul prin care un newsletter este creat si expediat catre abonatii din baza de date.

Recomandari si practici de comunicare …

  • Urmariti recomandarile celor de la Hotmail “Policies, Practices, and Guidelines.“
  • Dezactivati adresele de email inactive, cum ar fi: utilizatorii care nu au deschis nici un newsletter (sau care au o rata de unopen de peste 90%), cei care nu au generat rate de click sau au achizitionat ceva.
  • Luati in considerare ajustarea frecventei de expediere. Atata timp cat serverul de email beneficiaza de un control dedicat, frecventa de expediere poate depasi chiar si 90,000 mesaje/ora. Cand nu, frecventa recomandata este de un mesaj (email) la 4/6 secunde.
Citeste tot articolul »

Email loyalty and valued customers

Wednesday, 13 April 2011
Publicat in: Email Marketing, Email Relationship

If you don’t know, Epsilon, an Email marketing provider, has announced on March 30 that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system”. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam email messages as a result.

Today, I receive an important message from Polo Ralph Lauren…

“To our valued customers,

Polo Ralph Lauren’s former email service provider, Epsilon, recently informed us that an unauthorized third party gained access to an Epsilon email application and obtained names and email addresses of Polo Ralph Lauren customers. We have been informed by Epsilon that the company took immediate action to address the system vulnerability and is working with the U.S. Secret Service to investigate. We regret that you may have been affected by this.

Citeste tot articolul »

Resuscitarea unui newsletter

Monday, 21 March 2011
Publicat in: Email Marketing

Dincolo de pasiunea pentru email marketing si cromatica comunicarii prin email, anul trecut – undeva prin Aprilie 2010, vorbeam despre solutii si strategii de loializare, dar si cum un important newsletter a intrat in standby – din n/a motive. In schimb, incepand cu 2011, putem vorbi despre resuscitarea lui.

Newsletter-ul revistei Formula AS e un altfel de newsletter – vorbim de aprox. 12,000 abonati (cititori fideli) :)

Citeste tot articolul »

Segmentare sau segregare?

Thursday, 03 March 2011
Publicat in: Email Standards

Cat de importanta este segmentarea bazei de date? Dar segregarea IP-urilor? Daca ar fi sa ma intrebi pe mine, este esential ca segmentarea sa se sincronizeze perfect cu segregarea IP-urilor.

Segregarea IP-urilor poate fi asociata si cu mesajele tranzactionale, mesaje care pot fi > mesaje de follow-up, mesaje b2b sau b2c, mesaje de facturare, remindere pentru confirmari > inregistrare / reminder password, triggere, autorespondere etc.

As mai adauga ca, in urma cu 30 min, am trimis un request de segregare, mai exact > un cont de mailing segregat pe 4 IP-uri.

Citeste tot articolul »

Email Marketing challenge…

Monday, 28 February 2011
Publicat in: Email Relationship

“I think with all the changes that we’re seeing and the different ISPs it’s going to get more and more important to get more relevant, to get more targeted, segmented, absolutely starting to do some of that lifecycle marketing, automated triggers, real-time marketing, that’s going to make a big impact on people’s performance this year.” – Kristen Gregory

Citeste tot articolul »

hm ... 2011-08-05

bookmark'd - art for everyone

Categorii

I follow

© 2009-2011 • All Rights Reserved. Powered by Wordpress.

Updated on Wpshower