Email Marketing Report

Publicat Wednesday, 26 August 2009

According to Bredin Business Information:

Our most recent survey asked SMB marketers how effective their email newsletters are in the “always on” era of Twitter, blogs, forums and social networks. The net: email newsletters continue to work well.

Out of 36 respondents, 21 (58%) currently have an email newsletter for small and medium businesses. Here’s their take:

• Performance is on target. 53% of respondents rate their newsletters as performing on or above overall goals. 48% say their newsletter performance is improving slowly, and 38% report no change in performance – in other words, roughly nine out of 10 newsletters are holding steady or improving, even as social networking dominates the B2B press.
• Well perceived. 48% of respondents say that their email newsletter program has become seen within their company as more important in the past year or two; another 48% report its perception is unchanged. Only 5% of respondents say their newsletter is seen as less important.
• Strong by comparison. When all survey respondents were asked to rate the performance of a variety of online marketing tactics, email newsletters ranked fifth out of 13 options. 74% of respondents rated newsletters as somewhat or very effective, compared to banner ads (80%), SEO (78%), educational resource centers (76%) and SEM (75%). LinkedIn and YouTube were least effective, both 24%.

Cand vorbim despre Email Marketing, trebuie sa fim creativi in comunicare si sa gasim solutii care sa ateste cele mai eficiente metode de segmentare.

Reclamatiile de SPAM si valoarea lor

Publicat Wednesday, 15 April 2009

Dacă prin vara anului 2008 le ignoram, pot spune că am învăţat să le apreciez valoarea. La nivel de relaţie ¹ESP/²ISP, programele de ‘Feedback Loops’ sunt cele mai eficiente sisteme de analiză în email marketing.

Ce este o reclamaţie de SPAM?

Un sistem automat de feedback, dezvoltat de ISP-uri, care monitorizeaza reclamaţiile de tip ‘SPAM’. Daca un subscriber a considerat că newsletter-ul tău face parte din categoria ‘SPAM’, în urmatoarele 3/5 secunde, IP-ul tău va înregistra o reclamaţie. Mesajul urmează o direcţie strategică menită să monitorizeze ESP-urile şi practicile de comunicare prin email. La înregistrarea unei reclamaţii, filtrele Anti-SPAM îţi trimit un feedback cu mesajul, subiectul, data şi IP-ul. Scopul feedback-ului este clar. Adresele de email trebuie eliminate imediat din baza de date.

Feedback-ul trebuie sincronizat pe conturile de email: abuse(@)domain(dot)com sau bounce(@)domain(dot)com.

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