Email experience

Publicat Wednesday, 03 February 2010

Everyone’s talking about the iPad right now. I’ve been thinking about how it’ll affect email marketers. I believe it’s going to redefine the experience of reading email, along with some incredible benefits for email marketers:

• Recipients who are relaxed and engaged
• Huge preview pane
• Images in emails displayed by default
• Support for video in email
• Large, vivid color screen

More on our partners ( SPAM and HTML preview tests ) website * litmusapp.com

And now.. my opinion: couldn’t agree more :D

Email Standards

Publicat Tuesday, 13 October 2009

“The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.” - Email Standards Project

“Our goal is to help email client developers ensure their applications support a basic level of web standards support. This baseline of standards was developed through feedback from the design community and includes the basic nuts and bolts required to consistently display a standards based HTML email.” - David Greiner

Newsletter: Design + HTML

Publicat Sunday, 05 April 2009

Pentru a urmari evolutia segmentului de comunicare prin email, in .ro si .com, m-am abonat la foarte multe publicatii, ziare, magazine, companii etc. Am avut parte in ultima vreme de un inbox ‘bombardat’ cu mesaje promotionale, newslettere bine si prost editate, feedback-uri sau mesaje de call to action.

Newsletterul transmite valoare. Trebuie sa avem resursele necesare sa desenam un design si cod HTML curat. Nu multi inteleg acest proces. Sunt convins ca vor simti lipsa lui intr-un mod dureros. Cum? Dezabonarea de la newsletter, ‘report spam’ sau “ceva subscriberi in baza de date”.

Nu poti fi niciodata sigur ca un newsletter este bine implementat, receptionat sau optimizat corect, daca nu il testezi. Nu!? Optimizarea unui newsletter poate fi gestionata in 2 zile, dar la fel de bine si in 2 saptamani. “Hmm, 2 saptamani, asa mult? ehhh”. Da. Pot interveni diferite situatii, cum ar fi: implementarea newsletterului intr-un CMS. De ce? Avem posibilitatea sa ‘aruncam’ continutul din site… direct in codul HTML. Timpul acordat procesului de optimizare este pentru a reduce riscul unei afisari necorespunzatoare. Cunosc foarte multe cazuri in .ro care au dezvoltat structura newsletterului pe sistemul “trafic si spam!”.

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