Citate din Email Marketing

Publicat Thursday, 02 September 2010

“Respect your recipients ahead of your bottom line.” - Laura Atkins

“sa faci vanzari din ‘trafic bun’, nu din ‘trafic mult’” - Krumel

“Building a foundation for effective e-mail campaigns” - Michael Thompson

“moving marketing messages beyond the inbox” - Simone Barratt

“Email is where I store almost every recipe that I have tried, liked, or aspire to try in the future.” - NancyL

“Authentication: A Key To Getting Your Emails Delivered” - Lindsay Clark

“Making email a better place” - Rapportive

How will Priority Inbox affect brands and email marketers?

Publicat Wednesday, 01 September 2010

“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.

Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” - Margaret Farmakis, Return Path

Learn more on econsultancy.com.

P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)

Autentificarea in Gmail !?

Publicat Sunday, 29 August 2010

Asa cum spun si cei de la RetunPath, autentificarea comunicarii prin email este din ce in ce mai importanta pentru reputatia senderului, in mod special pentru rata livrarii mesajelor in Inbox.

Nu stiu daca stiti, dar cei de la Gmail inca nu au activ un sistem de whitelistare a senderilor certificati, fie ei individuali sau prin RetunPath. In schimb, un minim pachet de cunostinte poate aduce valoare adaugata reputatiei, in mod special in ceea ce priveste imbunatatirea ratei de livrare.

In ultimul articol, Tom Sather.. a analizat si identificat o serie de criterii raportate la sistemul de analiza din Gmail si nu numai.

Monitor your Sender Score

Daca faci parte din programul lor beneficiezi de un imens sistem de analiza si monitorizare, dar, asa cum am mai spus, doar 15% dintre cei care aplica ( la nivel world wide ) ajung sa fie certificati. Atentie! A nu se intelege ca odata cu certificarea RetunPath.. mesajele, newsletterele etc. vor fi livrate in prop. de 99% in Inbox, imediat si instant. Wrong.

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