The story behind the Email Marketing...

Tag "Anti-SPAM"

La mijlocul lunii trecute, am anuntat reactivarea newsletter-ului revistei Formula AS > nl care va permite sa cititi revista si cele mai importante articole, chiar din inbox-ul emailului.

“Pentru a primi saptamanal newsletter-ul Formula AS, va rugam sa completati formularul de mai jos. Abonarea la newsletter este gratuita si in plus, foarte sigura. Respectam confidentialitatea datelor si in consecinta pe dumneavoastra, cititorii nostri.”

Acum, as vrea sa ne oprim putin asupra frecventei de abonare, si anume sa aflam cati abonati noi sunt in baza de date, asta din 21 Martie 2011.

Am considerat astfel ca cea mai buna modalitate de a afla rata abonarii este sa fac un simplu segment cu urmatoarea selectie:

• Segment Contacts From * Formula AS – Default
• Match type > Match any rule (OR condition)
• Date added > is after * 21 Martie 2011

Prin urmare, rata de abonare este de * 11.69% (+1,251 abonati).

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Domain Assurance > unul dintre cele mai inteligente sisteme de lupta impotriva actiunilor de tip phishing. Odata intrat in programul celor de la RetunPath, optiunea “Domain Assurance” nu face decat sa protejeze companiile prin blocarea emailurilor frauduloase – spam / phishing, inainte ca acestea sa ajunga in inboxul consumatorilor. Smart, nu?

“Once the sender has ensured that all their email is being authenticated, they can add their domains and sub-domains to the Domain Assurance Registry list for ISPs to automatically reject all mail coming from these registered domains that fail authentication. Email senders using Domain Assurance have access to rich data reports about their email, get alerted when fraudulent emails using their domains are observed, and are provided with email intelligence on attackers and phishing URLs so they can initiate the take down of fraudulent websites.” – Return Path

Citeste mai mult > Return Path Launches Domain Assurance, An Anti-Phishing Service.

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“Relationships should never end after a purchase” – Loren McDonald

“Respect the user’s mailbox” – Yahoo! Mail

“Be patient, send smarter, and constantly monitor” – Tom Sather

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“The mission of Yahoo! Mail is to deliver all the messages users want to receive and none that they do not. One of our strongest tools is our users’ feedback, i.e. the messages users mark as “Spam” and “Not Spam.” The simplest way for you to ensure your messages are delivered is to avoid looking like a spammer: The following are some more detailed suggestions on how to do so.”

Delivery suggestions

  • Send email to those that want it
  • Use email authentication such as DKIM
  • Consistently manage your lists
  • Respect the user’s mailbox
  • Pay attention to your email’s content
  • Be CAN-SPAM compliant

Learn more: What are some best practices when sending to Yahoo! Mail?

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“Respect your recipients ahead of your bottom line.” – Laura Atkins

“sa faci vanzari din ‘trafic bun’, nu din ‘trafic mult’” – Krumel

“Building a foundation for effective e-mail campaigns” – Michael Thompson

“moving marketing messages beyond the inbox” – Simone Barratt

“Email is where I store almost every recipe that I have tried, liked, or aspire to try in the future.” – NancyL

“Authentication: A Key To Getting Your Emails Delivered” – Lindsay Clark

“Making email a better place” – Rapportive

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