“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.
Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” – Margaret Farmakis, Return Path
Learn more on econsultancy.com.
P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)
In urma cu ceva timp am luat decizia sa ma dezabonez de la newsletterul The Wall Street Journal, dar in urma actiunilor intense de a ma dezabona de la comunicarea lor, inregistrarea tot nu a fost procesata :|
In primul rand, cand vorbim de actiunea de Opt Out / Unsubscribe… avem o sarcina foarte importanta, si anume: eliminarea adreselor de email instant, nu dupa 48 de ore – asa cum comunica de la WSJ in newsletter * Your request will take effect within 48 hours !!!
In al doilea rand, cand un user / abonat.. a ajuns sa trimita un reply la cel putin 2-3 adrese de email (redactie, contact etc.) cu mesajul * UNSUBSCRIBE me from all your email communications, si tu trimiti un reply – un fel de mesaj automat, cu * Please allow up
to 10 days for this to take effect, ori sunt prea prost sa inteleg procesul de dezabonare, ori ceva imi scapa :|
“InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.
The company is distributing messages to its subscriber list and Priority Club members, promoting the app and a bonus offer for consumers who book rooms using it.”
More on dmnews.com
