“Relationships should never end after a purchase” – Loren McDonald
“Respect the user’s mailbox” – Yahoo! Mail
“Be patient, send smarter, and constantly monitor” – Tom Sather
Citeste tot articolul »Tag "Anti-SPAM"
Dacă prin vara anului 2008 le ignoram, pot spune că am învăţat să le apreciez valoarea. La nivel de relaţie ESP (Email Service Provider), programele de ‘Feedback Loops’ sunt cele mai eficiente sisteme de analiză în email marketing.
Un sistem automat de feedback, dezvoltat de ISP-uri, care monitorizeaza reclamaţiile de tip ‘SPAM’. Daca un subscriber a considerat că newsletter-ul tău face parte din categoria ‘SPAM’, în urmatoarele 3/5 secunde, IP-ul tău va înregistra o reclamaţie. Mesajul urmează o direcţie strategică menită să monitorizeze ESP-urile şi practicile de comunicare prin email. La înregistrarea unei reclamaţii, filtrele Anti-SPAM îţi trimit un feedback cu mesajul, subiectul, data şi IP-ul. Scopul feedback-ului este clar. Adresele de email trebuie eliminate imediat din baza de date.
Feedback-ul trebuie sincronizat pe conturile de email: abuse(@)domain(dot)com sau bounce(@)domain(dot)com.
Citeste tot articolul »Alex Volocaru | Loren, I know who you are, but for .ro I need a general bio … who you are, how you got started, why you keep making email marketing, what inspires you most, and any other bits you’d like to include.
Loren McDonald | I have been in marketing and consuting for 25 years and in the Internet space since the 1990s. I first dabbled in email marketing at USWeb/CKS in 1998 but fell in love with the medium in late 2000. What drove my excitement and passion for email was its immediacy, targeting capabilities and ability to measure a wide array of customer actions. Currently in my role as VP, Industry Relations at Silverpop, I spend a great deal of my time helping marketers see the value of email and engagement marketing techniques and how to deploy best practices. What motivates me now is helping marketers take email to the next level by integrating it with other communication channels including social media and incorporating it as a foundation in B2B lead nurturing programs.
Alex Volocaru | We know both that the email marketing has gone from a simple service a huge sphere based on strategy and loyalty. There is no development without creativity and originality, that might offer both the leader position and the newsletter spirit. The newsletter gives value and first of all must be based on that foundation of resources capable of creating a design and a clean HTML code, which is a small part of the puzzle needed for a successful identification of the message transmitted towards the subscriber.
In order to register opens, clicks, recommendations or any other statistics, it is important to keep the message and the HTML code in a clean environment that is relevant for the reader. Whenever you say „subscribe to newsletter” you must prove this through quality, knowledge and value in order to create a long term relationship and create a competitive advantage that can sent to the readers emotional messages.
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