Anti-SPAM | Alex Volocaru – Email marketing is a relationship, let's not forget this

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Why do we need Email Marketing?

Sunday, 30 May 2010

Email Interview | Mark Brownlow

Mark Brownlow: I’ve spent the last 12 years doing or writing about email marketing. My goal is simply to help people get better results from their marketing email, both by implementing best practices and challenging established opinion.

I’m fortunate in having no boss, hidden agenda or product/service to sell other than my writing, so can offer an objective opinion unclouded by vendor bias.

What are the benefits of email marketing?

In essence, email gives you a direct conduit into one of the most important and private pieces of online real estate: the inbox. That is both an opportunity and a responsibility.

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Citate din Email Marketing

Wednesday, 26 May 2010

Publicat in: Citate din Email Marketing, WWW

“In email marketing, what you see is not what your readers see. Literally.” – MARK BROWNLOW

“Focus on driving a click through either immediately or post an image view.” – Marc Munier

“Engaging with your customers and successfully upselling/cross-selling just has to be a core competency of any business, email marketing is just one place where this plays out.” – Marc Munier

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Email design resources

Tuesday, 25 August 2009

Publicat in: Email Marketing, WWW

“42 HTML email design resources” – O colectie de articole si linkuri din email marketing cu standarde si practici, templateuri pentru newslettere, instrumente de analiza si multe altele. De asemenea, a fost publicata si galeria ‘Email Gallery – Get Inspired and Share‘.

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Primii pasi in Email Marketing

Friday, 10 April 2009

Publicat in: Email Marketing, WWW

O sa spuneti ca subiectul este unul de baza, dar in urma cu o saptamana, Chad White (retailemailblog.com), a lansat pe twitter “Why does the email industry spend so much time on the basics? Because the basics of email marketing are complicated.” (via @RetailEmailBlog).

In .com au aparut foarte multe articole despre email marketing. In 90% din cazuri, autorii trateaza subiecte precum metode si practici de baza de comunicare prin email, fie pe termen scurt sau lung. Prin urmare, este absolut natural ca aceste subiecte sa revina sub diferite forme.

De ce 90%?

In primul rand, pentru aprox. 90% dintre marketeri, focusul este raportat la dezvoltarea bazei de date intr-o perioada foarte scurta de timp. Trist, dar adevarat. Formularul de abonare este, si va ramane, singura resursa reala de colectare subscriberi (cititori) pentru newsletterul tau.

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Why do we need Email Marketing?

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