Why do we need Email Marketing?

Publicat Sunday, 30 May 2010

Email Interview | Mark Brownlow

Who is Mark Brownlow?

I’ve spent the last 12 years doing or writing about email marketing. My goal is simply to help people get better results from their marketing email, both by implementing best practices and challenging established opinion.

I’m fortunate in having no boss, hidden agenda or product/service to sell other than my writing, so can offer an objective opinion unclouded by vendor bias.

What are the benefits of email marketing?

In essence, email gives you a direct conduit into one of the most important and private pieces of online real estate: the inbox. That is both an opportunity and a responsibility.

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Citate din Email Marketing

Publicat Wednesday, 26 May 2010

“In email marketing, what you see is not what your readers see. Literally.” - MARK BROWNLOW

“Focus on driving a click through either immediately or post an image view.” - Marc Munier

“Engaging with your customers and successfully upselling/cross-selling just has to be a core competency of any business, email marketing is just one place where this plays out.” - Marc Munier

Email design resources

Publicat Tuesday, 25 August 2009

“42 HTML email design resources” - O colectie de articole si linkuri din email marketing cu standarde si practici, templateuri pentru newslettere, instrumente de analiza si multe altele. De asemenea, a fost publicata si galeria ‘Email Gallery - Get Inspired and Share‘.