How will Priority Inbox affect brands and email marketers?

Publicat Wednesday, 01 September 2010


“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.

Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” - Margaret Farmakis, Return Path

Learn more on econsultancy.com.

P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)

2 Comentarii

Cum stii daca esti relevant?

Publicat Tuesday, 31 August 2010


“Spam inseamna mai mult decat doar “mesaje nesolicitate”. Spam este tot ceea ce crede consumatorul tau ca este – il plictisesti – puf! mailul tau ajunge sa fie considerat Spam chiar daca la un moment dat si-a dat acceptul de a primi informari de la tine. La fel si cu mesajele care nu mai sunt relevante…

Fii relevant – fara prea multe comentarii aici pentru ca e clar. Fact: Relevanta dubleaza succesul unei campanii. Trimiti emailul pe gustul si comportamentul consumatorului – sunteti prieteni si “te iubeste”…

Personalizeaza – “tine-mi minte numele” – evident ca ma simt mai bine cand primesc un email adresat mie si nu Domnului/Doamnei. Common sense! Imi arata ca este cineva acolo care se gandeste la mine ( chiar daca eu stiu ca e doar platforma care personalizeaza automat…)”

Daca ai timp.. acorda 5 min. articolului * E-mail marketing - “Cenusareasa canalelor de Marketing” - Ioana Anescu

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I do not read this e-mail address anymore

Publicat Tuesday, 25 May 2010


hi All,

Please note that due to very high volume of SPAM, I do not read e-mails sent to this address anymore, effective December 1st, 2006

In case you need to contact me, please write to my gmail address.

Thank you,

—-

Buna ziua,

Datorita volumului imens de spam, incepand din 1 decembrie 2006 nu imi mai citesc mesajele primite pe aceasta adresa de mail.

Daca doriti sa ma contactati va rog frumos sa imi scrieti pe adresa de gmail.

Multumesc,

* Mesajul (reply-ul automat) primit mai sus a fost generat in urma unui newsletter trimis catre o baza de date. L-am descoperit, m-a amuzat si l-am publicat.

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