Email Marketing Report

Publicat Wednesday, 26 August 2009

According to Bredin Business Information:

Our most recent survey asked SMB marketers how effective their email newsletters are in the “always on” era of Twitter, blogs, forums and social networks. The net: email newsletters continue to work well.

Out of 36 respondents, 21 (58%) currently have an email newsletter for small and medium businesses. Here’s their take:

• Performance is on target. 53% of respondents rate their newsletters as performing on or above overall goals. 48% say their newsletter performance is improving slowly, and 38% report no change in performance – in other words, roughly nine out of 10 newsletters are holding steady or improving, even as social networking dominates the B2B press.
• Well perceived. 48% of respondents say that their email newsletter program has become seen within their company as more important in the past year or two; another 48% report its perception is unchanged. Only 5% of respondents say their newsletter is seen as less important.
• Strong by comparison. When all survey respondents were asked to rate the performance of a variety of online marketing tactics, email newsletters ranked fifth out of 13 options. 74% of respondents rated newsletters as somewhat or very effective, compared to banner ads (80%), SEO (78%), educational resource centers (76%) and SEM (75%). LinkedIn and YouTube were least effective, both 24%.

Cand vorbim despre Email Marketing, trebuie sa fim creativi in comunicare si sa gasim solutii care sa ateste cele mai eficiente metode de segmentare.

Primii pasi in Email Marketing

Publicat Friday, 10 April 2009

O sa spuneti ca subiectul este unul de baza, dar in urma cu o saptamana, Chad White (retailemailblog.com), a lansat pe twitter “Why does the email industry spend so much time on the basics? Because the basics of email marketing are complicated.” (via @RetailEmailBlog).

In .com au aparut foarte multe articole despre email marketing. In 90% din cazuri, autorii trateaza subiecte precum metode si practici de baza de comunicare prin email, fie pe termen scurt sau lung. Prin urmare, este absolut natural ca aceste subiecte sa revina sub diferite forme.

De ce 90%?

In primul rand, pentru aprox. 90% dintre marketeri, focusul este raportat la dezvoltarea bazei de date intr-o perioada foarte scurta de timp. Trist, dar adevarat. Formularul de abonare este, si va ramane, singura resursa reala de colectare subscriberi (cititori) pentru newsletterul tau.

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Despre advolocaru(dot)com

Publicat Saturday, 04 April 2009

Au trecut aprox. 3 luni de la ultimul articol publicat pe blogul corporate, da… ala cu background albastru. Daca ma intrebati de ce nu am mai scris, sincer… nu am avut timp.

Asa cum sustin si prin frumoasele cuvinte ‘The story behind the Email Marketing’, blogul ‘advolocaru.com’ revine in mediul online sa completeze domeniul comunicarii prin email. Email Marketingul este domeniul meu si imi face placere sa vorbesc despre el. Voi incerca sa dezvolt o serie de articole prin care sa invatam impreuna cum trebuie sa comunicam prin email, ce trebuie evitat, practici etc.

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