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Inainte de toate, de cand am inceput sa ma implic in Email Marketing, una din preocuparile mele a fost sa analizez newsletterele de pe piata (aici vorbim de .ro, dar si de .com). Am ajuns sa primesc sute de mesaje, newslettere sau alerte, toate grupate pe diferite segmente (eCommerce, corporate, media etc.).
Uneori se poate intampla ca, din greseala, chiar daca m-am abonat la newsletterul respectiv, sa dau click pe * Report SPAM ( din @gmail.com ). Astfel, dincolo de simpla actiune de * Report SPAM, cei de la Gmail au activat un tool care analizeaza reputatia senderului. Este prima data cand vad un astfel de mesaj.
Unsubscribe from * Sender ?
In addition to marking this message as spam, Gmail can attempt to automatically unsubscribe you from * Sender, by sending an unsubscribe request on your behalf ( unsubscribe and report spam / report spam / cancel ).
Mai jos Gmail explica si procesul.
1) We don’t think you should be burdened with managing messages you don’t want to receive. We do our best to put messages in Spam when we’re pretty sure you won’t want or need them. But everyone has different preferences about the mail they want to see. You may not want to read any messages sent by a certain company or mailing list, while another Gmail user finds these same messages to be valuable.
2) To help solve this problem, we’re providing you with an unsubscribe tool for some messages. You’ll see the unsubscribe tool when you mark a message from particular types of mailing lists as spam. If the particular message is a misuse of a mailing list you like to receive, you can Report spam as usual. But if you never want to receive another message or newsletter from that list again, click Unsubscribe instead. We’ll send a request to the sender that your email address be removed from the list. It’s that simple!
3) Keep in mind that mailing lists may take up to three days to process your unsubscription request, so it may take a few days for you to stop receiving mail from the list. Also, please note that we are unable to provide the Unsubscribe option for all mailing lists. For your protection, Gmail won’t display Unsubscribe for lists that are known to be owned by spammers. When you don’t see the unsubscribe tool for a particular newsletter or mailing list that you trust, check the actual message for unsubscribe options, or try contacting the list owner about removal (you should only do this if the list owner is trustworthy and not a spammer).
Pentru ca un brand sa aiba acces la toolurile de optimizare oferite de Gmail, el trebuie whitelistat si, mai presus de acest lucru, monitorizat permanent. Atata timp cat vrei sa beneficiezi de o reputatie si de o rata de deliverability de peste 80%, analizarea feedbackului primit prin modulul prezentat mai sus este esentiala.
Odata cu schimbarile care au loc la nivel de ESP, vom fi nevoiti sa folosim cercetarea intr-un mod creativ, atat dpdv al sistemelor de autentificare cat si a mesajelor de oprimizare (abonare, dezabonare, recomandare, update si feedback)
Articole asemanatoare:
- Gmail si politica Anti SPAM / Phishing De ceva timp observ o serie de schimbari majore in contul de email oferit de Google * Gmail. Pe langa...
