Inbox placement

Publicat Thursday, 02 September 2010


“..utilizing user behavior when determining individual-level inbox placement for Windows Live Hotmail. That means that an individual user’s behavior can influence the delivery of a message from a particular source for that user only. The individual-level analysis overrides the global spam filter’s decision. As a result, the way one user interacts with messages from a certain source might influence Hotmail to put those messages in that user’s inbox, whereas the way another user interacts with the same messages might influence Hotmail to put those messages in that user’s junk folder, regardless of what the global spam filter suggests.

…metrics are being analyzed to determine interaction? It’s important to note that clicks are NOT a metric in the mix. But Hotmail is looking at a large number of metrics including:

* Messages read, then deleted
* Messages deleted without being read
* Messages replied to
* Frequency of receiving and reading a message from a source”

Learn more on mediapost.com

Lovely Email Marketing words * inbox placement, user behavior, interaction…

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Citate din Email Marketing

Publicat Thursday, 02 September 2010


“Respect your recipients ahead of your bottom line.” - Laura Atkins

“sa faci vanzari din ‘trafic bun’, nu din ‘trafic mult’” - Krumel

“Building a foundation for effective e-mail campaigns” - Michael Thompson

“moving marketing messages beyond the inbox” - Simone Barratt

“Email is where I store almost every recipe that I have tried, liked, or aspire to try in the future.” - NancyL

“Authentication: A Key To Getting Your Emails Delivered” - Lindsay Clark

“Making email a better place” - Rapportive

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How will Priority Inbox affect brands and email marketers?

Publicat Wednesday, 01 September 2010


“What does this mean for email marketers? First, getting email delivered to the inbox is still a top priority. After all, users can’t create filters or mark messages they can’t see. Getting blocked or bulked at Gmail will have long-term implications for how future mail will get delivered.

Second, marketers must stand out in the inbox and provide relevancy and value for their Gmail subscribers. Marketers will need to focus on optimizing their messaging to drive subscribers to read and reply to messages; activities that will positively impact how they are filtered in the future.” - Margaret Farmakis, Return Path

Learn more on econsultancy.com.

P.S. It will be fun with this new Inbox algorithm from Gmail.. follow my blog, I will also comment on this topic ;)

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